By Allison Josephy Key
It’s no secret that people prefer to text over making or receiving phone calls. Why is this? Because texting is quick, simple and gets the job done more efficiently. In a world where we are busy at work, driving in our cars, being parents, and running errands – texting makes getting it all done easier.
This isn’t to imply texting is the death of actual conversation, but rather, there is a preference in all of us, and sometimes a quick text is easier than taking or making that call. The fact that the millennial generation doesn’t answer phones at all indicates loud and clear that in order to reach your clients, texting is becoming somewhat of a necessity.
The problem is, who wants to give out their personal cell phone? Especially as an attorney? This can very easily lead to late night interruptions when you are off the clock and can be a slippery slope.
The solution: Zipwhip.
Zipwhip turns on the firm’s existing business phone number for texting, and law firms all over are doing just that. This way firms can reach their clients via text, without having to resort to giving out a personal cell. Plus, the firm has a phone number that has likely been used for several years that is published and the number the client and potential client associates with the firm already. With Zipwhip you can send and receive text messages to reach your clients through the existing number that they already know and recognize.
“If you aren’t using Zipwhip in your marketing strategy, you’re losing cases.”
– Ken Hardison, PILMMA
With another investment round of $9 million, Zipwhip has validated the market for texting, with Voyager and Microsoft investing in the latest round. In a recent article, Robert Ambrogi discusses the use cases for Zipwhip on his Law Sites blog.
Helpful features include:
- Scheduled Texting (Appointment and court date reminders)
- Picture Texting
- Custom Signature
- Group Texting
- Auto Reply
- Mobile App (Allows you to text direct from your cell while the client sees the business number)
- Click-to-Text for your mobile site
In addition to making it easier to reach your clients, Zipwhip provides a lot of marketing potential for your firm simply by being a Text or Call firm. Features like Click-to-Text allow the cellular user to click and text the firm directly from their cell phone. Easier access to the firm equals more potential clients. Winning!
Whether it’s to communicate with your current clients or to expand on your marketing potential – Zipwhip texting has a tool that saves the firm time and money, and all it takes is a quick text message!
To learn more about Zipwhip, Text or Call me at (206) 582-3742.
– Allison Josephy Key