With kickoff for the 2016 college football season starting this week, we want to highlight how the University of Houston’s athletic department is using Zipwhip texting to win off the field for the sales and customer experience teams.
2015 was a big year for the Cougars. They capped their football season with a win in the Peach Bowl and finished with a number 8 national ranking—their highest in 36 years. Building on last year’s momentum, the Cougs started their season-ticket sales campaign early and with lofty expectations. As of May 2016, they had sold a record 18,000 season ticket packages for the upcoming season, with the goal of 20,000 season tickets— beating the previous season ticket record by 5 thousand. To accommodate this influx of new fans, they sought to find new innovations that would facilitate the best game day experience possible.
The University of Houston Department of Athletics announced a partnership with Zipwhip in 2015, in an ongoing effort to improve fan experience and effectively reduce pain points. Zipwhip business texting service provides fans a voice in how the fan experience can be improved. Houston Athletics fans who are pressed for time and unable to call can now send text messages to Fan Experience Headquarters at 713-GO-COOGS (462-6647). Fans can text in to purchase tickets, renew memberships, or ask questions about parking, safety or tailgating. After receiving text messages to that number, Fan Experience Headquarters representatives will quickly respond with information and answers to any questions.
“We are committed to providing the best experience for our fans, and today’s announcement is the latest step,” said Houston Associate Athletics Director/Chief Revenue Officer Brooke Smoley. “With Zipwhip, we have another avenue to efficiently communicate with fans and quickly provide them with the latest information they need to enjoy our events. We are excited to be the first school to partner with Zipwhip and look forward to working with them.”
Zipwhip allows teams to converse with fans using their existing landline, VoIP, and toll free phone numbers to provide a new channel of engagement for those who don’t want to place a call or type an email. The best customer experience is a dialogue- and with texting the conversation just got easier.
“To our knowledge, the UH Cougars were the 1st collegiate organization in the country to utilize back-and-forth texting communications to better serve their student body and fans,” Zipwhip Director of Market Development Kelsey Klevenberg said. “They saw immediate engagement through texting when they launched, and we hope to see them benefit from texting for years to come.”