Text messaging has proven to be an effective way for businesses to communicate with mobile customers. Using Zipwhip, businesses can effectively and safely communicate with consumers via text messaging in a way that abides by TCPA regulations while keeping the conversation natural. While the perception of government regulations may sound intimidating, many of these rules can be met with common sense. We have created a helpful guide to help Zipwhip customers better understand text messaging regulations and best practices.
What is TCPA?
The Federal Communications Commission (“FCC“) enforces rules under the Telephone Consumer Protection Act (“TCPA“) to protect mobile consumers from unwanted calls or text messages sent by businesses. It’s the reason why your text message inbox isn’t littered with email-like spam.
For the most part, TCPA was established to protect people from promotional or blast marketing messages by requiring strict consumer opt-in procedures. Commonly, these promotional texts were sent out using short codes ( think “text Coupon to 55555″). But with the rising popularity of landline and toll free text messaging, one-to-one SMS solutions like Zipwhip fall into a separate category commonly referred to as informational or conversational messaging.
With these new categories of messaging is the need to clarify how TCPA applies to Zipwhip’s landline and toll free texting service, and the software features we employ to protect our users and keep texting a clean medium.
What do I need to know?
You can download the full white paper here to learn:
• What the TCPA is and why they regulate SMS
• The safeguards Zipwhip utilizes that makes us the most trusted business texting platform
• The 3 categories of text messages and required consent for each
• Best practices for using Zipwhip’s advanced features like Keywords, Auto Reply, and Custom Signature