Dean Da Costa, a respected industry commentator, gives an excellent breakdown on the growth of mobile usage in the recruiting realm. Recruiting agencies increasingly rely on the highly personal connection texting affords to bolster relationships with job candidates. Da Costa charts the effective strategy of “leveraging mobile technologies without actually using a mobile device.”
By text enabling their existing landlines, recruiters expand the communication possibilities of pre-existing and underutilized phone numbers. Da Costa also provides insight into how Zipwhip’s open API can be implemented to “track text-based mobile recruiting campaigns and engagement records directly into the candidate or requisition records of most applicant tracking and CRM systems.”
Check out the rest of Dean’s great article here.