In 2009, Zipwhip became the first cloud texting company to bring SMS from personal mobile numbers to the user’s desktop. Since the first text that traversed through our cloud servers, one question has been continually asked: “What is cloud texting?” The term has become such a buzzword, it’s crossed over into mainstream vernacular with HBO sitcoms and a raunchy comedy movie trailer mocking it as tech-sophisicated jargon that no one really understands. Well, the concept isn’t as complicated as people think. Cloud computing services give you the convenience of accessing your content across any device. If you use Gmail or Facebook on your phone or tablet, you are using cloud computing. Zipwhip is cloud texting.
There’s been a lot going on recently at Zipwhip, (if you haven’t read our recent press releases about Beasley and OpenMarket, do so here) and we didn’t want to forget to announce an exciting new feature. Zipwhip recently released MMS capability for our customers. Business and Enterprise customers can send and receive pictures using their landline and toll free phone numbers with our cloud-based web app. Picture messaging opens up a world of opportunities for companies. This feature is just as convenient and immediate as texting, but it delivers a much more engaging message and can help to improve processes.
OpenMarket, a leading provider of enterprise messaging solutions, is now working with Zipwhip to deliver texting on toll free to the largest enterprise customers in North America. Together, we are delivering rich data to the industry that proves that consumers are texting toll free support lines without ever being exposed to a texting call-to-action—they’re doing it completely unsolicited. More so, over 50% of the attempted messages were sent to Fortune 100 financial services companies.
A couple of weeks ago, we asked Cedar and his wife Lia of Noble Neon to make a sign of the Zipwhip logo for our office. They were kind enough to allow us to come into their studio space on First Hill and observe the process. Let me tell you, if you’ve never watched neon sign making in person before, you should seriously consider it.