August 26, 2016

Instagram Offers Choice Over Voice with New Click-to-Text Feature

Last month we wrote about how a Google AdWords beta is revolutionizing digital advertising by letting businesses embed "text" calls-to-actions on mobile search results. Now, Instagram is the first social media platform to allow customers to text businesses instantly with the click of a button. 

Instagram has begun to roll out new business tools to streamline customer experience and drive engagement with texting. Business Insta-accounts have a "contact" button that gives followers the option to "text" the business's phone number. This is great news for anyone who dislikes picking up the phone to call --which is a lot of people, according to a 2014 Harris Poll survey:

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August 23, 2016

Zipwhip is Raising the Bar for the Fitness Industry


The fitness industry is booming. People are hitting the gym more and signing up for classes at studios, boxes, and clubs. 

As a fitness establishment, it's hard to reach everyone if you are relying on old methods of communication, like phone calls, voicemail, and emails. In today's world, convenience is key. It has to be easy for members to contact you on their terms.

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August 5, 2016

New White Paper: "Call or Text: One Number Does it All"

In today's mobile-centric world, businesses must meet consumers' needs anytime, anywhere. The rapid adoption of smartphones and tablets has led to a new consumer that demands real-time conversations in moments that shape their decision-making. These conversations are commonly referred to as "Micro-Moments," critical touchpoints when consumers inititate dialogue with a brand.

Micro-Moments are increasingly happening over landline and toll free texting, but few are getting the message. However, those that are texting are winning new business, strengthening loyalty, and cementing themselves on the most valuable real estate: consumers' texting app. Zipwhip has put together a guide to help you win the shift to business texting.

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July 22, 2016

Gain Better Insights with Zipwhip Reports

We're pleased to announce Zipwhip Reports, a new feature that displays your business text messaging traffic totals and trends. Zipwhip Reports is a simple, visual tool to view your inbound and outbound traffic data in order to better manage your texting communications. Best of all, it's free to all current Zipwhip users!

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Zipwhip is out to make every phone number textable. We've added texting where you least expect it, from office telephones to espresso machines and even Santa's workshop.

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