Last month we wrote about how a Google AdWords beta is revolutionizing digital advertising by letting businesses embed "text" calls-to-actions on mobile search results. Now, Instagram is the first social media platform to allow customers to text businesses instantly with the click of a button.
Instagram has begun to roll out new business tools to streamline customer experience and drive engagement with texting. Business Insta-accounts have a "contact" button that gives followers the option to "text" the business's phone number. This is great news for anyone who dislikes picking up the phone to call --which is a lot of people, according to a 2014 Harris Poll survey:Read More