Zipwhip Keywords

Zipwhip works relentlessly to experiment with new product innovation. In this spirit of innovation, we’re thrilled to announce our newest Enterprise-level functionality: Keywords. Building strong lines of communication with customers is essential to success, and we’re excited to help encourage those relationships. Adding keywords can more efficiently field, direct, and monetize customer interactions. Set specific keywords like “hours”, “appointment”, or “coupon” to trigger an automated response with the exact information customers are asking for. Throw in a link to your website, social media accounts, or advertising partner for reference too.

Here’s some strategic ways our costumers have taken advantage of keywords:

Send ‘em a specific link.
Our long-time partners at Express Employment Professionals have once again taken things one step further. Job seekers text in the name of their city (ie.”Seattle”) and receive a message with a link that shows them a list of available jobs. For the Express office, instead of reaching out to a large pool of job seekers to fill a job, job seekers can reach out to recruiters instead. Genius.

text staffing, text link, text url

 

Send instructions (appointments).
One of our high text traffic salons sees a lot of requests to set appointments. To make the process go a little faster, they set up the keyword “appointment”. The keyword is set up to shoot back a response with instructions to include their name and multiple times they’d be available for an appointment.

text salon, text appointment, text reminder, text salon, text spa

Send in a keyword to receive a keyword menu (hospitality).
Hotel guests are able to text the keyword “menu” to get a complete list of all the keyword options they have. The great thing about integrating keywords with the current Zipwhip product is that you don’t lose the core of our product. If the listed options aren’t what you’re looking for, there’s still the possibility of texting the main front desk line with whatever question you have.

Text confirmation, text reservation, text offers, text promotion, text hospitality

 

Keywords offer the ease of a mobile information solution and highly personal level of engagement for businesses seeking to bolster their existing customer relations.  Keywords are the perfect solution for that personal touch businesses need to stay engaged with their customers in today’s competitive market.

To add this feature to your Zipwhip account, contact support@zipwhip.com.

KEXP Now Taking Your Text Donations

For the first time ever, Zipwhip is powering a radio station with the ability to let listeners text to donate. Texting to donate is accessible and convenient for so many people that this could be the next big thing for radio fundraising efforts. KEXP is the local radio darling of the University of Washington and has a soft spot in most Seattleites’s hearts, so we’re thrilled to be working with them on this breakthrough.

KEXP recently launched their annual Fall Fundraising Drive with the ability to text in a keyword to donate. The Fall Fundraising Drive is an effort to drive the idea of a “listener powered radio” home (pun intended) and really engage listeners to participate and give to their community-run organization.

If you’re curious, here’s a quick run down on how it works:

1. Text ‘Give’ to KEXP at (206) 903-KEXP.

KEXP text

2. Click on the link to select your donation preference. (KEXP really took advantage of their mobile optimized page by integrating with text donations!)

kexp donate

3. Enter your credit card information to complete the donation.

payment info

In one week, 77 KEXP listeners contributed a total of $2262, far exceeding expectations for text messaging donations. As radio stations move into a more digital sphere, text messaging is quickly proving to increase donations through mobile fundraising. Texting makes it easier than ever before for listeners to support their favorite radio stations in a matter of seconds.

Find out more about Zipwhip for radio at zipwhip.com/radio

College Radio Day Contest

RadioDJAs the first day of rain falls on the Pacific Northwest, it symbolically reminds us that summer is almost over and fall is right around the corner. Colleges across the country are back in session, and students are finally back on campus. A select few of those students, with their knit hats, flannels, skinny jeans, and American Spirits have made their way back into the DJ booths of the nation’s college radio stations. Thankfully, we can all finally emerge from the doldrums of summer pop radio and don’t have to hear Pharrell’s “Happy” until May.

After another year of working with college radio stations from Alaska to Florida, the Zipwhip Radio team has two major announcements. The first is the brand new Zipwhip for Radio page. Here, stations can learn about the value of text messaging their existing studio or request phone number. Also, we are excited to announce Zipwhip’s second annual College Radio Day contest. College Radio Day is was created in 2010 to raise awareness about many small but innovative independent college radio stations whose musical taste are responsible for broadcasting the burgeoning 1980’s punk and 1990’s grunge music to the masses. To honor these pioneering stations, Zipwhip wants to hear from you, college radio station devotees, about your favorite college radio stations. In the week leading up to College Radio Day (Friday, October 3rd), you can vote for your favorite station on our Facebook page. The two radio stations with the most votes will win a free year of service, and two lucky voters will win a swag pack from Zipwhip and a twenty-dollar Starbucks gift card.

Click here to enter (http://on.fb.me/1wNAsVP) or go directly to our Facebook page. Like the page if you haven’t already, then enter the station’s call letters and their respective college (i.e. “KEXP at University of Washington”) below the entry form. That’s all there is to it. We will announce the winner of the contest on Friday, October 3rd at 5pm PST. Not a terrible way to start the new term.

Zipwhip Highlights from CTIA 2014

Lauer_Speech_

Another exciting CTIA Super Mobility Week is in the books. The event is the nation’s largest forum for mobile innovation where industry leaders discuss the latest mobility trends today with industry peers. Zipwhip was honored to attend and display our own innovations with other wireless industry movers and shakers. With three days full of meetings, two Textpressos, and even a photo booth, there was no shortage of excitement.

The show really kicked into gear Tuesday afternoon after John Lauer, Zipwhip CEO, gave a speech entitled “Why the Phone Number is not Dead.” John outlined his top ten reasons why the phone number as we know it is still a vital tool for the mobile ecosystem to leverage for years to come.

In addition to the Lauer’s discussion, Zipwhip was excited to debut Sprint hard goods mobile payment method. After refitting one of the Textpressos, Sprint mobile subscribers and CTIA attendees were encouraged to text the text enabled expresso machine’s toll free number to buy a coffee that would then be charged to their monthly phone bill. Payment via text message is an industry first for a US wireless operator. Sprint is now working towards enabling all their post paid subscribers to purchase hard goods, like a carryout order or morning beverage, and have that purchase added to a separate section of their monthly phone bill.

Zipwhip also demonstrated MMS over Verizon network for toll-free with an interactive photo booth. The Zipwhip team unveiled this announcement Tuesday night at the Chandelier Bar at the Cosmopolitan where photo booth pics were sent from the photo booth’s landline phone number to the recipient’s mobile phone number. The party proved to be one of the best attended at the conference as Zipwhip  mingled with industry leaders and even celebrated a little bit ourselves.

Zipwhip celebrates Seafair in style

Party_Blog_Photo_

At the beginning of  the month, the Zipwhip team was honored  with an invitation to a Sunday Seafair party by noted friend of Zipwhip, Jay Westerdal.

Jay, Icy, and their adorable daughter Coral welcomed members of the Zipwhip team, their family, and friends to their lovely home, complete with tiki bar, on Mercer Island.

While the Eastside employees braved traffic on I-90, the Seattle-based employees arraigned other transportation. Head of Sales and Business Development, Lucas Price, was kind enough to ferry the Westsiders and a delicious spread from Ohana Restaurant in Belltown on his boat from West Lake Union to the Westerdal’s welcoming abode. The Zipwhip team ate, drank, and mingled, celebrating a summer of hard fought successes.  Our gracious hosts and their adorable new daughter set a celebratory and relaxed tone that everyone enjoyed even more than the front row seats for the Blue Angels.

After swimming, swilling, sunning, and sufficient time on the water trampoline, the sated Zipwhip crew assembled the troops and took the boat across Lake Washington back to Seattle.

Seeking room to grow, Zipwhip moves to Belltown

What a whirlwind month it’s been. With the successful release of Frontier Texting on July 1st, we’ve been able to shift our focus to the next priority: our big move to a new office space. After nearly five years in Lower Queen Anne, the old office was positively bursting at the seams. Even the closet was pulling double duty to house two sales people. Zipwhip was running out of space for our rapidly growing sales team, and it was time for an upgrade.

After a mildly manic month of planning by our dedicated moving maven, Felicia, the Zipwhip team made the move to our new offices at the Fourth and Battery building last Tuesday. Though the move went off without a hitch, unpacking has been a more arduous process. With the carpet laid and our desks assembled, the Zipwhip team has spent the last week settling into the south-west corner of the sixth floor.

“We love the Belltown neighborhood  and our techy new neighbors like Popcap.” says Zipwhip’s CEO, John Lauer. “The consistent month-over-month growth of our landline and toll free texting business is what’s driving the move. We’re continuing to hire sales people just to keep up with rising demand.”  The new space represents the results of a focused vision, and a very committed team of awesome people.

Dedicated moving maven, Felicia, taking a break on moving day:

felicia moving

New office building at 4th and Battery:

offic building

 

Zipwhip polishes crisdental’s patient communication

 

crisdental-logo-header

In customer communications, efficiency and accuracy are paramount. Dr. Michael Bratland, a dentist and owner of crisdental, a practice with five locations in Oregon, has been looking for ways to better contact and engage his practice’s large customer base. With multiple offices that each see 30-40 patients a day, the time spent making routine appointment confirmation phone calls and the subsequent phone tag was adding up. “Ever since I started my dental office, I knew it was inefficient to communicate just by calling patients.”

By text enabling his landline with Zipwhip, the Crisdental staff was able to integrate texting into their everyday workflow. It was important for Dr. Bratland to “use the number I have now and allow patients to text.” One thing that surprised Bratland, was that once patients learned they could text the number, “then they would start to ask about bills, and setting their next appointment. It just has become very efficient.”

Crisdental has unlocked the personal, immediate, convenient, and personal medium of Zipwhip peer-to-peer business texting. By allowing patients to communicate via text, Crisdental has been able to avoid cancellations and also fill cancelled appointments more effectively than with voice service alone. Bratland sums up the ease and efficiency of integrating business texting when he shares “my staff loves Zipwhip, it has made their lives so much easier.”

 

Frontier Texting Release Generates Industry Buzz

logo (1)

What a few weeks it’s been here at Zipwhip. When Frontier Texting officially launched last Monday, we waited for the stories to drop. The hard work was done.

James Lapic, VP of Dev Ops, was the first to congratulate in a company-wide email. “Many of you picked up things that are not within your normal realm. The team came together do whatever was needed for Zipwhip to not only deliver on time and within budget, but also to buff it to a shine in the process.  It’s a product that we should all be incredibly proud of.”

The Wall Street Journal and their blog Market Watch were among the wire services to pick up the jointly issued press release. With a significant customer base in Frontier’s regional markets like Connecticut, Upstate New York, and West Virginia, local outlets were keen to pick a story about a large regional carrier’s latest innovation. The tech and wireless communities also picked up on the story with features in Wireless Week,  Giga-om, and Light Reading.

“The successful marketing effort really hit home when both The Seattle Times and Geek Wire both published articles,” says John Larson, CMO of Zipwhip, “And though the US Men’s soccer team lost, with the fourth of July and a new partnership with Frontier, there has plenty to celebrate at Zipwhip, Inc.”

 

 

Zipwhip Hastens Placement with Mobile Recruiting

Dean Da Costa, a respected industry commentator, gives an excellent breakdown on the growth of mobile usage in the recruiting realm. Recruiting agencies increasingly rely on the highly personal connection texting affords to bolster relationships with job candidates. Da Costa charts the effective strategy of “leveraging mobile technologies without actually using a mobile device.”

By text enabling their existing landlines, recruiters expand the communication possibilities of pre-existing and underutilized phone numbers. Da Costa also provides insight into how Zipwhip’s open API can be implemented to “track text-based mobile recruiting campaigns and engagement records directly into the candidate or requisition records of most applicant tracking and CRM systems.”

Check out the rest of Dean’s great article here.

A Zipwhip Tune-Up for Car Dealerships

encino

 

When it comes to automotive retail, there’s no place like “car-happy” Southern California. There’s no better place to buy, or sell, a fancy new set of wheels.

The Mercedes-Benz of Encino finds huge value in being the auto dealership that’s been there selling and servicing cars for 50+ years. They are established, and at the same time nimble and willing to adapt to modern technology. We applaud them for realizing that times have changed, and that the best way to reach clients, customers, or anyone in general is to start texting them.

These days people don’t stop staring at their tiny mobile devices, so it’s smart to reach them there. In doing just this through Zipwhip, Carl Rempel of Mercedes-Benz of Encino explains some of the unexpected benefits of business texting. You can learn about those benefits and read the full article here.

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