"You used to call me on my cell phone," chimes a popular Drake song. It's an appropriate anthem for millennials. An independent study conducted by OpenMarket confirmed that, if given the choice between losing talk or text capabilities on their phone, 75% of millennials would kiss talking goodbye in favor of texting. This study mirrors the data we collected last month in our consumer survey: Customers are Texting You.Read More
Zipwhip wanted to learn more about consumer preferences regarding business texting and phone calls, so we conducted a nation-wide survey of over 1,500 adults.